Sales, charter and management services presented for an international audience
- WordPress
- Yacht brokerage
- Dubai, UAE
Royal Yachts
WordPress website for a Dubai yacht brokerage offering luxury yachts for sale and charter, yacht management, consultancy and repair.
- Platform
- WordPress
- Industry
- Yacht brokerage
- Location
- Dubai, UAE
- Duration
- 6 months
- Technologies
- 4 in the stack
Overview
Royal Yachts sells superyachts and offers premium charters and yacht management across the Middle East and Europe. The website presents the fleet and services to an international audience, with yacht listings powered by a specialist listings plugin integrated into WordPress.
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What was built
The main features of the WordPress build.
Yacht listings delivered through a third-party listings plugin (YATCO) inside WordPress
Page layouts built with Elementor so the team can update content
How I approach a WordPress build
The same steps I follow on every project like this one.
- 01Content model first
Map the pages, listings and reusable blocks the business publishes, then decide what is a page, a custom post type or a field.
- 02Theme built to the design
Templates are built from the approved design, responsive and mobile-first, with clean markup instead of shortcode soup.
- 03Editor-friendly admin
Editors get clear fields and blocks, so they can update content, galleries and listings without touching code.
- 04Launch checklist
Speed, SEO basics, forms, SSL, backups and redirects are checked on staging before the site goes live.
Technology
What each part of the stack does on this project.
- WordPressCMS the client team updates themselves
- ElementorVisual page building for editors
- PHPCustom theme and plugin code
- Yacht listings integrationListings data presented on the site
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Planning a similar yacht brokerage website?
Tell me what the site needs to do. I’ll reply with questions, a suggested approach and an estimate.