Collection structure for a broad menswear catalogue
- Shopify
- Fashion retail
- Madhya Pradesh, India
Threads of Harman
Shopify store for a men's clothing brand that sells online across India and through stores in Indore, Ujjain and Bhopal.
- Platform
- Shopify
- Industry
- Fashion retail
- Location
- Madhya Pradesh, India
- Technologies
- 3 in the stack
Overview
Threads of Harman sells men's shirts, tees, polos, jackets, jeans, chinos, joggers, hoodies and more. The Shopify storefront organizes a wide catalogue into clear collections for shoppers browsing on mobile.
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What was built
The main features of the Shopify build.
Mobile-first product browsing and checkout on Shopify
Physical store locations alongside the online shop
How I approach a Shopify build
The same steps I follow on every project like this one.
- 01Store structure
Collections, product templates and navigation are planned around how customers actually shop.
- 02Theme customisation
Sections and blocks follow Online Store 2.0, so the team can rearrange pages from the theme editor.
- 03Product presentation
Product pages show the details customers need, with metafields for extra information instead of hard-coded text.
- 04Checkout-ready launch
Payments, shipping, taxes and transactional emails are tested end to end before launch.
Technology
What each part of the stack does on this project.
- ShopifyHosted e-commerce platform
- LiquidShopify's theme templating language
- Online Store 2.0Sections and blocks editable by the merchant
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Planning a similar fashion retail website?
Tell me what the site needs to do. I’ll reply with questions, a suggested approach and an estimate.